A French brand, started on the wrong side of the ropes.
DP World Tour, Dubai Race Final, November 2025
Four days in Dubai.
Louis Touret is a golfer, a competitor and a spectator. In November 2025 he followed the Dubai Race Final with a portable seat in his hand. Over four days he walked the course, sat where he wanted, and watched the whole thing from ground level rather than over someone's shoulder.
Dozens of spectators stopped him to ask where they could get one. That was the whole market research.
Sitting down is a basic need. Nobody had designed for it on the walking side of the ropes.
Golf first, on purpose.
Folding chairs already exist. They are made for fishing, for camping, for festivals, and they are all too tall. A seated spectator in a camping chair sits at the eye level of the people standing behind, which is exactly the thing golf does not tolerate.
Sit'N is 32 cm high. Low enough to disappear from the sightline of everyone behind you, high enough to be a real seat rather than a crouch. Everything else follows from that number: the frame, the width, the weight.
Made to be repaired.
Steel frame, oxford nylon straps. Spare parts are available individually. There is no electronics inside, nothing to pair, nothing to charge, nothing that becomes obsolete.
When a strap wears out you replace the strap, not the seat. Grass, rain and a boot mark are part of the finish, not damage to it.
Beyond the eighteenth.
Blue and custom colours are coming. The seat was designed for golf, but the need is the same at a festival, a concert, a regatta or any event where the public keeps moving.
One object, more places to use it.